Trend Setting: How Office Art Improves
Productivity
By: Alex Oke
Does the way your employees perceive their
physical work environment have an impact on their job performance? You bet
your break room it does!
In a recent study conducted by the Business Committee for the Arts, in
collaboration with the International Association for Professional Art
Advisors, researchers established a positive relationship between on-the-job
productivity and the presence of art in the workplace. Along with
productivity, the study addressed other human factors including stress,
morale and creativity. The survey polled employees from a variety of
companies across industry lines, and demonstrated that art in the workplace:
• Helps combat stress
• Improves employee morale
• Heightens creativity
• Improves productivity
• Encourages expression and creativity
• Encourages diversity appreciation |
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What are the implications of this finding?
The inclusion of artwork in company offices has a strategic importance in
business planning. The inclusion of art in your corporate budget may also
aid in managing human resources and in marketing.
Consider the following immediate benefits of including art in your company’s
marketing plans:
1) The inclusion of art in company offices may be an excellent marketing
strategy, especially if the company is in the service sector where outside
customers visit company offices on a daily basis. Many medical service
providers in private practice continuously acquire art to support a sense of
calmness and security.
2) Strategically placing pieces of artwork in company buildings is a strong
public relations tool, setting the business apart from competitors.
In the long run, the inclusion of art in your strategic plans displays the
company's sense of social responsibility, teaching employees and customers
to appreciate the value of art in society. It also enhances your work
environment, fostering the acceptance of diversity and boosting creativity
among employees.
So, you think including art in your company office is a great idea. Now
you’re faced with a fundamental problem: how do you go about acquiring
pieces of artwork?
Begin the process with a step-by-step analysis of the company's needs.
Buying artwork is an important decision that requires substantial
consideration. Contemplate the following points:
• What form of art, and in what medium? Oil paintings on canvas, wooden
sculptures, photographs. (Our recommendation would be hand made oil
paintings on canvas. They are easy to maintain and oil paintings provide the
most desired affect.)
• Themes and content (Nudes and morbid imagery are a no-no!)
• Quantity vs. quality: few expensive pieces or numerous cheaper ones.
• Budget: don’t spend what you don’t have.
• Design and décor issues (sometimes it’s better to leave this to
professionals)
After making the best decision for your company, it’s time to get the ball
rolling.
1) Designate the responsibility of proposal preparation, procurement and
collection management within the company, or contract from outside.
2) Consult with professionals in the art
business.
3) Complete the acquisition and arrange for installation.
4) You may arrange an open house after the acquisition where employees
should be encouraged to objectively appreciate the new collection. (This
helps to stimulate creativity and promote diversity appreciation!)
Congratulations, you’ve now joined the list of trend setting companies
who motivate their employees to greater heights with the inspiration of
art. A job well done!
IS-001
About the Author: Alex Oke heads
OverstockArt (http://www.OverstockArt.com),
an experienced online retailer of hand made oil paintings with the best
prices and quality on the web. Contact OverstockArt today for a free
consultation about your office décor and budget requirements at
1-866-686-1888.
Source:
www.isnare.com
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